My Role
Lead product designer
Project Type
Product design
Team Details
5 cross-functional partners across 3 teams
Introduction
As the high-traffic landing page for Meta’s Ads Manager, Account Overview delivers crucial alerts and optimization tips to 3 million businesses. My role involved leading the design efforts and coordinating with various teams and cross-functional partners to streamline workflows and save significant time.
Immediate Impact
- 70% Success Rate: Our documentation successfully addressed partner inquiries 70% of the time.
- Time Savings: Our team saved 2-3 hours weekly on communication with partners.
- Reduced Office Hours: Office hours dropped by 60%, from 2.5 hours weekly to less than 1 hour.
- Accelerated Project Launches: Partners cut over 3 hours of alignment and review time, speeding up project launches.
Further Impact: From team to org benefits
Account Overview’s efficient documentation became a key component in onboarding 100+ team members through the "Introduction to Ads Manager" course. It also guided the Governance team in creating a design playbook, setting a new benchmark for design quality within the org.
The Vision
Create a self-service guide empowering partners to independently develop solutions within Account Overview, transforming how they interact with and contribute to Account Overview.
Empowering 1 and 70 teams
Our goal was to enable partners and our team to easily access solution guidelines, launch projects faster, reclaim time, achieve aligned understanding, and maintain consistent advertiser experiences.
A tool for multiple functions
Our primary focus was on our partners, so I analyzed their frequent inquiries and needs. Designers sought design file templates and guidelines, product managers needed clarity on Account Overview, and engineers required technical specifications.
Pouring all our thoughts into a Figjam board
I facilitated a meeting with 12 members from 5 cross-functional teams to establish a unified understanding of Account Overview and set our mission, vision, and product principles. The results were published in a comprehensive document for ongoing reference and it will ensure consistency in our projects while supporting our partners effectively.
Learning from today’s experience
Through detailed process mapping, I discovered that partners sequentially approached product managers, designers, and engineers, leading to significant inefficiencies. The findings underscored the need for a more streamlined and collaborative approach.
Prioritizing the MVP
Focusing on the most in-demand container widgets, I used audit data to select the top 5 for immediate development. Together with my Content Designer, we crafted targeted documentation, enhancing usability and partner satisfaction.
An added bonus
By enhancing our Figma sticker sheet with components and interactions, I streamlined design processes and minimized inconsistencies
End-to-end experience
Partners are now guided to our documentation page, use the decision tree to find relevant guidelines, and submit their request in our new intake channel for prompt support from our team.
