Designed 12+ solutions that increased revenue by $10M and empowered 30 million businesses by focusing on our advertisers’ needs and then building intuitive experiences that helped them achieve their business goals.

Led extensive and hands-on research using prototypes and high-fidelity visuals to explore how users searched the Facebook Business Suite platform. This led to 16% increase in engagement rate designing a new yet familiar concept for 20 million SMBs.

Reduced external exports by 25% by designing 3 benchmarked data visualizations that helped advertisers compare their ad performance within our reporting tool.