HOW I GOT HERE

From Meta product designer to project manager—because I love turning complexity into systems that scale.

With a CS degree and an MBA candidate, I spent 2 years at Meta doing the actual PM work behind the design work—coordinating platform launches, managing stakeholder alignment, and optimizing team workflows.

I've since led cross-functional initiatives that deliver measurable business outcomes: at Meta, I supported 70+ partner teams and reclaimed 500+ hours annually through scalable documentation systems.

At a small business, I drove a 46% conversion rate improvement and generated $58K in annualized revenue through strategic CRM automation.

Whether it's at enterprise scale or startup speed, I excel at identifying bottlenecks, managing cross-functional execution, and building systems that deliver results.

LET'S CHAT

PROJECTS I'VE LED THROUGH THE YEARS

Portfolio

PowerPlaySF

CRM Optimization & Automated Lead Funnel Transformation

PowerPlaySF

Integrated Brand Refresh & Website Transformation for Lead Acquisition

Even as a designer, colleagues recognized my natural project management abilities:

Testimonials

Christabel and I worked together at Meta, and throughout our time as teammates, I was always impressed with her creative, user-centric, rigorous, and data-driven approach to design. She brought a nuanced and highly empathetic user perspective into every conversation, always putting the user first and elevating our products as a result. On top of this, she is an incredible teammate! She excels in cross-functional partnerships/projects, and she proactively solicited feedback and incorporated suggestions from a wide range of (often challenging) stakeholders. It is rare to find a designer you can trust with everything - from timelines, to data, to consensus building, to creating beautiful and functional designs, but Christabel is that person! She always goes above and beyond, and no project is too big or too small. She would make an outstanding addition to any team.

Melanie Kwon Duch

Senior Product Manager at Meta

I had the pleasure of working with Christabel in product design and was consistently impressed by three things: her data-driven approach to problem-solving, a pragmatic understanding of business needs, and her collaborative nature.  Few designers I've worked with truly understand the user's need and can put that above their own opinions and ego. Christabel's interest in user centric solutions and her passion for her design knowledge sets her apart and for that reason I hope we get to work together again - and in the meantime, she'd be a great addition to any team.

Jay Strehlow

Senior Product Designer at Meta

Christabel is an incredibly astute and resilient designer and an absolute pleasure to work with! I was so lucky to be on the same team and see her growth in such a short time right out of college. Christabel's ability to dive right into the complex, ever-changing work that our team covered consistently impressed me. She always asked the right questions and was never afraid to take calculated risks in the service of learning new things or pushing her colleagues to think differently. I am so grateful to have worked with Christabel, and would recommend her to anyone and everyone who needs an intelligent, adaptive, and thoughtful designer on their team!

Samuel Murray

Senior Product Designer at Meta